DESIGN
Available for Projects _

ALI
RAYYAN

Graphic Designer

23-year-old brand identity designer from Palestine. I turn ideas into visual systems — logos, brands, social media, and print materials that make businesses impossible to ignore.

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About Me
Ali Mustafa Rayyan
Ali Mustafa Rayyan

I Design Brands
That Burn Into Memory.

I'm Ali Mustafa Ahmad Rayyan, a passionate graphic designer based in Nablus, Palestine. I specialize in transforming raw ideas and vague briefs into powerful visual identities that speak directly to audiences.

My approach is always strategy first, aesthetics second. I dig into your brand's story, audience, and competitors before I touch a single design tool. The result? Work that doesn't just look good — it performs.

With expertise across Adobe Photoshop, Illustrator, InDesign, Figma, and Canva, I deliver pixel-perfect, print-ready, and digitally-optimized files for every project.

Brand Identity Logo Design Social Media Print Design Packaging Marketing Materials
↓ Download CV
50+
Projects Done
30+
Happy Clients
3+
Years Active
100%
Satisfaction Rate
Core Skills

Expertise
That Delivers.

01
◈

Brand Identity

Full visual systems from scratch — logos, color palettes, typography, brand guidelines, and everything in between.

IllustratorInDesignFigma
02
◉

Logo Design

Crafting memorable, versatile logomarks and wordmarks that scale from a business card to a billboard without losing impact.

IllustratorPhotoshop
03
▦

Social Media Design

Scroll-stopping content kits, post templates, stories, highlights — consistent and on-brand across every platform.

PhotoshopCanvaFigma
04
▤

Print & Marketing

Brochures, flyers, posters, business cards, packaging, banners — production-ready print files that look as good in your hands as on screen.

InDesignIllustrator
05
⬡

UI/Visual Design

Landing page layouts, app screens, and digital product visuals — clean, conversion-focused design that communicates clearly.

FigmaPhotoshop
06
◇

Creative Direction

Moodboarding, concept development, visual strategy — aligning every creative decision with real business objectives.

StrategyConcepting
Portfolio

Selected Work

TERRA
Brand Identity
Terra Organic Co.
Full brand system for a Palestinian organic food startup — custom wordmark, packaging, and brand guidelines.
Case Study

Terra Organic Co.

Brand Identity · Packaging
NEXUS
Logo Design
Nexus Tech Solutions
Geometric logomark communicating connectivity, precision, and forward-thinking for a tech consultancy.
View Project

Nexus Tech Solutions

Logo · Brand Mark
BLOOM
Social Media Design
Bloom Beauty Studio
60-post content kit that grew Instagram following by 200% in 90 days and boosted booking inquiries 65%.
Case Study

Bloom Beauty Studio

Social Media · Content Kit
VERDE
Print Design
Verde Restaurant Group
Full print suite for a 3-location Mediterranean restaurant — menus, signage, packaging, and outdoor banners.
View Project

Verde Restaurant Group

Print · Signage · Packaging
APEX
Marketing Materials
Apex Real Estate
Premium marketing collateral — brochures, digital banners, and billboard campaigns for a high-end real estate agency.
View Project

Apex Real Estate

Marketing · Print
ROAST
Brand Identity
Roast & Co. Coffee
Warm story-driven brand identity with custom illustration, cup design, branded merchandise, and a social launch kit.
View Project

Roast & Co. Coffee

Brand Identity · Illustration
Design Process

Brief to Beautiful.

01
Case Study 01 · Brand Identity

Terra Organic Co.
Building a Brand from Zero

Challenge: Build an authentic Palestinian organic brand that feels premium and handcrafted — not generic or imported. Target: regional grocery stores and food fairs.

01/

Discovery & Research

Stakeholder interviews, competitor audits, and audience personas. Found a clear gap: zero Palestinian organic brands using hand-crafted visual language.

02/

Concept Development

Three brand directions explored — Minimal Modern, Artisan Craft, Heritage Bold. Client chose Artisan Craft for warmth and authenticity.

03/

Design Execution

Logo system, color palette, typography, packaging layouts (4 SKUs), and a 25-page brand guidelines document.

04/

Delivery

Full file suite (AI, EPS, PNG, SVG), 4 packaging designs, social media launch kit — all production-ready.

Launched in 3 retail stores. 40% brand recall improvement in pilot survey.
02
Case Study 02 · Social Media

Bloom Beauty
From Chaos to Consistency

Challenge: 1,200 followers, zero visual consistency, chaotic feed. Bloom needed a unified content system to attract and retain clients on Instagram.

01/

Brand Audit

Reviewed all existing content, mapped inconsistencies, benchmarked top regional beauty accounts.

02/

Content Architecture

Defined 6 content pillars and a 3-post grid pattern for visual harmony and scroll impact.

03/

Template Design

30 editable Canva + Photoshop templates covering all pillars, ready for the client to use independently.

04/

Launch Kit

Story highlights, bio optimization, and a 3-month content calendar delivered alongside templates.

+200% follower growth in 90 days. Booking inquiries up 65%.
03
Case Study 03 · Print Design

Verde Restaurant
3 Locations, Zero Inconsistency

Challenge: Three restaurant locations opening simultaneously. Full print materials needed — consistent across all sites — in under 3 weeks.

01/

Scope Mapping

Catalogued all required deliverables. Built master brand template to guarantee zero inconsistency.

02/

InDesign System

Modular master pages, paragraph styles, color swatches — any future material creatable in minutes.

03/

Print-Ready Delivery

Press-ready PDFs for menus, table cards, A5 flyers, 150×200cm banners, and takeaway bag dielines.

All 3 locations opened on time. Client renewed for annual retainer.
Client Reviews

What Clients Say.

"
★★★★★

Ali completely transformed our brand. We went from looking like every other organic product on the shelf to something that genuinely made people stop and pick us up. The attention to detail was extraordinary.

SA
Sarah Al-Ahmad
CEO · Terra Organic Co.
"
★★★★★

Our Instagram looked like a different account after working with Ali. Within 3 months our followers more than doubled and — more importantly — people actually started booking because of what they saw online.

LK
Lara Khalil
Owner · Bloom Beauty Studio
"
★★★★★

We needed everything designed for three restaurant openings in under three weeks. Ali delivered everything on time, everything perfect, and everything consistent. I've already put him on annual retainer. Worth every penny.

MN
Mohammed Nasser
Founder · Verde Restaurant Group
"
★★★★★

What impressed me most wasn't just the final logo — it was the entire process. Ali presented three completely different directions, explained the thinking behind each one, and guided us to a decision that felt completely ours. Professional, creative, and fast.

KA
Khalid Al-Amin
CEO · Nexus Tech Solutions
Get In Touch

Let's Build
Something Fire.

Have a project in mind? Need a brand refresh or a complete identity from scratch? Send me a message and let's start the conversation. I respond within 24 hours.

[email protected]
+972 56-770-0040
Gaza, Palestine
Open for freelance & remote projects

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